Who Owns High Noon? High Noon Company History

Publish date: 2024-04-10

High Noon, the popular hard seltzer brand, is owned by E. & J. Gallo Winery, a well-known wine and spirits company. High Noon was launched in May 2019 and quickly became one of the best-selling hard seltzer brands in the United States. The brand is part of E. & J. Gallo’s spirits portfolio, which includes brands like New Amsterdam Vodka and Gin, Familia Camarena Tequila, and Whyte & Mackay Scotch whisky.

The Partnership with Barstool Sports

While there was a significant partnership between High Noon and Barstool Sports, Barstool Sports does not own High Noon. The media partnership between the two companies helped High Noon gain exposure and reach a wider audience. Barstool Sports played a role in marketing and promoting High Noon, but the brand is ultimately owned by E. & J. Gallo Winery.

Barstool Sports, a prominent sports media company, collaborated with High Noon to enhance the brand’s visibility and connect with a broader consumer base. This partnership allowed High Noon to leverage Barstool Sports’ extensive reach and engage with passionate sports fans.

Through various marketing efforts and content collaborations, Barstool Sports showcased High Noon to its dedicated audience, highlighting the brand’s unique qualities and flavors. This collaboration helped increase awareness of High Noon in the market and positioned it as a popular choice among consumers looking for a refreshing and flavorful hard seltzer.

While Barstool Sports played a crucial role in promoting High Noon, it’s essential to note that the ownership of High Noon resides with E. & J. Gallo Winery. This partnership showcases the power of collaboration between two influential entities within their respective industries, driving growth and success for both.

The Role of Barstool Sports in Promoting High Noon

High Noon’s Unique Features and Flavors

High Noon stands out among other hard seltzer brands with its commitment to using real, high-quality ingredients. Unlike many competitors, High Noon uses real vodka as the base for its seltzers. This vodka is distilled five times, resulting in a smooth and clean taste that sets it apart in the market.

But it doesn’t stop there. High Noon also prides itself on using real fruit juice in its flavors, giving consumers a more authentic and natural taste experience. The inclusion of real fruit juice adds depth and complexity to the flavors, making High Noon seltzers a refreshing and enjoyable choice.

The brand offers a wide range of flavors to suit different preferences. Some of the popular flavors include black cherry, grapefruit, pineapple, watermelon, lime, and peach. These flavors are crafted with care to ensure a balance between the natural sweetness of the fruit and the crispness of the vodka base.

One of the key advantages of High Noon’s use of real ingredients is the absence of added sugars. Many other spiked seltzers on the market contain added sugars to enhance the flavor, but High Noon relies on the natural sweetness of the fruit juice alone. This makes High Noon a healthier option for those looking for a low-sugar alternative while still indulging in a tasty beverage.

To summarize, High Noon’s commitment to using real vodka, real fruit juice, and zero added sugars sets it apart from other hard seltzer brands. The result is a lineup of refreshing and flavorful seltzers that provide a truly enjoyable drinking experience.

high noon unique features

High Noon’s Market Performance

Since its launch, High Noon has achieved remarkable market performance, solidifying its position as the top-selling hard seltzer brand in the United States in 2020. The brand’s success can be attributed to its strategic partnership with Barstool Sports and its unwavering commitment to quality and taste.

High Noon’s sales have soared, and it has garnered a significant market share within the competitive hard seltzer industry. The brand’s ability to captivate consumers’ palates with its wide range of refreshing flavors has contributed to its strong performance.

To provide a comprehensive overview of High Noon’s market performance, let’s take a look at the table below:

YearSales VolumeMarket Share
2019500,000 cases5%
20203 million cases28%
2021 (YTD)4.5 million cases32%

As shown in the table, High Noon’s sales volume has experienced significant growth, reflecting a growing consumer preference for the brand. Furthermore, the brand has consistently expanded its market share, surpassing its competitors and becoming a dominant player in the hard seltzer market.

The success of High Noon in the market can be primarily attributed to its ability to meet consumer demands for a high-quality and great-tasting hard seltzer. By partnering with Barstool Sports, High Noon effectively reached its target audience, generating widespread brand awareness and consumer loyalty.

High Noon Market Performance

High Noon’s Distribution Channels

High Noon’s products are widely available through a variety of distribution channels, ensuring easy access for consumers. Whether you prefer shopping in-person or online, you can easily find High Noon’s refreshing hard seltzers.

On-Premise Distribution

High Noon can be found in bars and restaurants across all 50 states in the United States. Whether you’re enjoying a night out with friends or grabbing a drink after work, you can count on finding High Noon’s popular flavors at your favorite local establishments.

Off-Premise Distribution

If you prefer enjoying High Noon at home or on the go, you’ll find their products available in liquor stores nationwide. With their widespread distribution, you can conveniently purchase High Noon’s hard seltzers and elevate any occasion, from backyard barbecues to beach outings.

Online Availability

In addition to physical brick-and-mortar stores, High Noon’s products are also available for purchase online. You can visit their official website to order your favorite flavors from the comfort of your own home. High Noon’s online availability extends beyond their website, as you can also find their products on various e-commerce platforms.

By ensuring distribution through both on-premise and off-premise channels, as well as providing online availability, High Noon strives to make their products accessible to consumers in the most convenient way possible.

high noon distribution

The Success of the Barstool Sports Partnership

The partnership between High Noon and Barstool Sports has been a resounding success, resulting in increased brand exposure and reaching a wider audience. Through this collaboration, High Noon has gained significant exposure among Barstool Sports’ highly engaged fanbase, who have a deep connection with the media company’s content.

As a result of this partnership, High Noon’s position as the number one selling spirits-based hard seltzer in the United States has been solidified. The Barstool Sports platform has provided valuable media exposure, allowing High Noon to showcase its unique features, flavors, and quality through engaging and authentic content.

barstool sports partnership success

Barstool Sports’ substantial media reach, coupled with High Noon’s exceptional product offerings, has created a mutually beneficial relationship. The partnership has enabled High Noon to tap into a demographic that aligns perfectly with its target audience, resulting in increased brand loyalty and sales.

This successful collaboration showcases the power of strategic partnerships and the impact they can have on brand awareness and market performance. By leveraging Barstool Sports’ media exposure, High Noon has cemented its position as a market leader in the hard seltzer industry.

Key Benefits of the High Noon and Barstool Sports Partnership
• Increased brand exposure• Access to Barstool Sports’ highly engaged fanbase
• Showcasing unique product features and flavors• Enhanced brand loyalty and market position
• Amplified media reach and visibility• Boosted sales and market performance

High Noon’s Unique Marketing Initiatives

High Noon has implemented unique marketing initiatives to promote its brand. One notable collaboration is with Tropical Bros, a clothing company specializing in summer apparel. This partnership offers consumers the opportunity to don High Noon branded clothing, allowing them to showcase their love for the brand in style.

In addition to the clothing collaboration, High Noon has also created free digital backgrounds for virtual events and meetings. These digital backgrounds add a fun and interactive element to online engagements, allowing participants to immerse themselves in the High Noon brand and create a memorable virtual experience.

high noon digital backgrounds

High Noon’s Collaboration with Tropical Bros

The collaboration between High Noon and Tropical Bros brings together two brands that embody the essence of summer. By combining their expertise in both beverages and fashion, High Noon and Tropical Bros create a synergy that resonates with consumers looking to elevate their summer experience. The partnership offers consumers a unique opportunity to express their love for High Noon through fashionable and comfortable clothing.

High Noon’s Free Digital Backgrounds

High Noon’s free digital backgrounds provide a creative solution for virtual events and meetings. These backgrounds feature vibrant designs and High Noon branding, allowing participants to enhance their virtual presence and create a visually appealing backdrop. Whether it’s a virtual happy hour, team meeting, or online celebration, these digital backgrounds add an element of fun and excitement to any virtual gathering.

Benefits of High Noon’s Marketing InitiativesExamples
Increased brand exposure– Collaboration with Tropical Bros
– Digital backgrounds for virtual events
Enhanced brand engagement– Branded clothing for consumers
– Interactive digital backgrounds
Expanding target audience reach– Collaboration with Tropical Bros appeals to fashion-forward consumers
– Digital backgrounds attract participants from various industries

The Reputation and Reach of Barstool Sports

Barstool Sports, a prominent sports media company, has established itself as a leader in the industry with its strong reputation and dedicated fan base. Over its 16-year history, Barstool Sports has built a loyal following by delivering engaging and entertaining content.

The company’s extensive media reach is showcased through various platforms, allowing Barstool Sports to connect with a large audience. Through their podcasts, blogs, social media presence, and live events, Barstool Sports engages sports enthusiasts and keeps them entertained with their unique and often humorous approach to sports coverage.

Not only known for their media presence, Barstool Sports has also made a mark in the merchandising world. Their branded merchandise, ranging from apparel to accessories, allows fans to showcase their support for the brand and its content. Through these efforts, Barstool Sports has expanded its visibility and solidified its brand identity.

The Impact of Barstool Sports on High Noon’s Success

The partnership between High Noon and Barstool Sports played a significant role in the success of the brand. Leveraging Barstool Sports’ strong reputation and widespread reach, High Noon was able to gain exposure to a wider audience, driving increased brand awareness and engagement.

The collaboration with Barstool Sports allowed High Noon to tap into the dedicated and highly engaged fan base of the media company. By aligning with an influential sports media brand, High Noon was able to effectively communicate its unique features, flavors, and marketing initiatives to a targeted audience.

Overall, Barstool Sports’ reputation and media reach have had a positive impact on the success of High Noon. The partnership elevated the brand’s visibility, enabling them to connect with consumers who are passionate about sports and entertainment.

Summary and Conclusion

In summary, High Noon is owned by E. & J. Gallo Winery, a renowned wine and spirits company, and is not owned by Barstool Sports, despite their partnership. The collaboration between High Noon and Barstool Sports has been highly successful, allowing the brand to gain significant exposure and reach a wider audience. High Noon’s unique features, such as using real vodka as a base and real fruit juice for flavors, have set it apart from other hard seltzer brands, providing a more authentic and enjoyable taste experience.

The marketing initiatives undertaken by High Noon, including collaborations with Tropical Bros and the creation of free digital backgrounds, have further enhanced the brand’s visibility and engagement with consumers. These efforts, combined with the quality and taste of the product, have contributed to High Noon’s market performance, establishing it as one of the top-selling hard seltzer brands in the United States.

While the partnership between High Noon and Barstool Sports has been instrumental in High Noon’s success, it is important to note that High Noon is ultimately owned by E. & J. Gallo Winery. The partnership has proven to be a mutually beneficial collaboration, leveraging Barstool Sports’ media reach and influence, and showcasing the unique qualities of High Noon to a broader audience.

FAQ

Who owns High Noon?

High Noon is owned by E. & J. Gallo Winery, a renowned wine and spirits company.

Does Barstool Sports own High Noon?

No, Barstool Sports does not own High Noon. While there was a significant partnership between the two companies, High Noon is ultimately owned by E. & J. Gallo Winery.

What makes High Noon different from other hard seltzer brands?

High Noon stands out by using real vodka as its base, which is distilled five times for a smooth texture. The brand also uses real fruit juice for its flavors, providing a more natural and authentic taste.

What flavors does High Noon offer?

High Noon offers flavors such as black cherry, grapefruit, pineapple, watermelon, lime, and peach.

How has High Noon performed in the market?

Since its launch in 2019, High Noon has become the number one selling hard seltzer brand in the United States. Its partnership with Barstool Sports and focus on quality and taste have contributed to its success.

Where can I find High Noon’s products?

High Noon’s products are distributed through both on-premise and off-premise channels. They can be found in bars, restaurants, and liquor stores across all 50 states in the United States, as well as online through the company’s website and other e-commerce platforms.

How has the partnership with Barstool Sports benefited High Noon?

The partnership with Barstool Sports has helped High Noon gain significant exposure and reach a wider audience. Barstool Sports’ engaged fans have contributed to High Noon’s position as the number one selling spirits-based hard seltzer in the United States.

What unique marketing initiatives has High Noon implemented?

High Noon has collaborated with Tropical Bros, offering consumers the opportunity to wear High Noon-branded clothing. Additionally, the brand has created free digital backgrounds for virtual events and meetings, adding an interactive element to online engagements.

What is the reputation and reach of Barstool Sports?

Barstool Sports is a prominent sports media company with a highly engaged audience. The company has a strong reputation and reaches a large audience through various platforms, including podcasts, blogs, social media, and events.

Can you summarize High Noon’s ownership and partnership with Barstool Sports?

High Noon is owned by E. & J. Gallo Winery and is not owned by Barstool Sports, despite the partnership between the two companies. This collaboration has contributed to High Noon’s market success and status as the number one selling hard seltzer brand in the United States.

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